Our Campaigns


It is! Y We Dream Campaign

Y We Dream began in 2003 to establish a memorial to Aboriginal success stories. Our purpose is to honour and preserve the history of First Nation and Aboriginal people who have succeeded in the pursuit of their dream and, in particular, those who have made outstanding contributions and achievements in the attainment of their goal.

The focus will be to collect, preserve, research, exhibit, and promote all those objects, images, and histories which are determined to be significant demonstrating the challenges and rewards of pursuing and achieving a dream. Y We Dream will carry out research and exhibition activities by developing a travelling exhibition and whenever permissible using our mobile pavilion through outreach programs. Y We Dream works with First Nation and Aboriginal people, and members of the Canadian and international community to ensure that those First Nation and Aboriginal people who have made significant contributions and achievements are honored and memorialized through their induction to the Y We Dream pavilion.

It is! Y We Honour Women Campaign

Missing and Murdered Aboriginal Women

The missing and murdered Aboriginal women are our mothers, grandmothers, sisters, daughters, aunties, neices, cousins, partners and wives and they are missed and honoured every day. The Royal Canadian Mounted Police reported 1,181 police recorded incidents of missing and murdered Aboriginal women and girls across Canada over the past three decades. The number is significantly higher than previously thought. Aboriginal women make up 16% of all murdered women, and 11% of missing women, yet only 4.3% of the female Canadian population. We recognize and honour the roles of Aboriginal women and girls who are at the centre of our families and communities; they are our mothers, grandmothers, sisters, daughters, aunties, nieces, cousins, partners and wives. The roles of Aboriginal women and girls at the centre of our families and communities must be honoured and restored, therefore we are trying to raise awareness through our clothing.

It is! Y We Live Suicide Awareness Campaign

Suicide among Aboriginal youth in Northern Ontario is three times higher than it was 20 years ago. Toronto’s Centre for Addiction and Mental Health postdoctoral fellow, Gerald McKinley is publishing new a paper in the Canadian Medical Association Journal, reporting 31 Aboriginal people committed suicide in Ontario in 2013, compared to 11 in 1991.   Youth under 25 years of age represent nearly half of the 468 suicides in Ontario’s Aboriginal population over that time. Over the last decade, 42 per cent of Ontario’s Aboriginal youth suicides have occurred in just seven communities. The number of suicide completions (is) increasing steadily, decade over decade over decade.